📚 Sales Promotion

Books with sales promotion on their catalogue record, first published between 1949 and 2016, ordered by how many editions are in print.

Below are the 30 works carrying the subject sales promotion in the Open Library catalogue with the most editions in print, out of the 761 works the catalogue holds under that subject. Author and first year are as the record states them; a missing year means the record does not carry one, not that the book is undated. Novels set in the subject are left out, because a list of historical fiction is not a list of history. Where one author dominates the reprint counts, no more than two of their titles appear.

Cover	Title	Author	First published	Editions
	Strategic Integrated Marketing Communications	Larry Percy	2007	19
	Advertising and Promotion	Chris Hackley	2005	16
	The 100 greatest advertisements	Julian Lewis Watkins	1949	13
	Advertising and promotion	George E. Belch	1998	13
	Marketing communications	Chris Fill	1995	10
	Sales promotion essentials	Don E. Schultz	1982	7
	Maximarketing	Stan Rapp	1986	7
	They Ask You Answer	Marcus Sheridan	2016	7
	Green marketing	Jacquelyn A. Ottman	1993	6
	Promotion; persuasive communication in marketing	Rollie Tillman	1968	5
	Promotion	Richard E. Stanley	1977	5
	A theory of consumer promotions	Leigh McAlister	1983	5
	Fashion sales promotion	Pamela M. Phillips	1985	5
	Analyzing sales promotion	John C. Totten	1987	5
	Sales Promotion	Julian Cummins	1989	5
	Selling the Dream	Guy Kawasaki	1991	5
	Introduction to advertising & promotion	George E. Belch	1992	5
	Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications	Terence A. Shimp	1997	5
	Event Marketing	Leonard H. Hoyle	2002	5
	Advertising, Promotion, and Other Aspects of Integrated Marketing Communications	Terence A. Shimp	2006	5
	Buy in	John P. Kotter	2010	5
	Cases in advertising and promotion management	John A. Quelch	1983	4
	The one to one future	Don Peppers	1993	4
	Beyond Maximarketing	Stan Rapp	1993	4
	Corporate event project management	William O'Toole	2002	4
	The 10-minute marketer's secret formula	Tom Feltenstein	2004	4
	Strategic advertising management	Larry Percy	2005	4
	Visibility Marketing	David Avrin	2016	4
	Promotion	Rollie Tillman	1972	3
	Sales promotion management	Don E. Schultz	1982	3

List built from Open Library (CC0 metadata) · retrieved 24 Oct 2026 UTC · capped at 30 works per subject.

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